{"id":30282,"date":"2024-11-20T15:11:36","date_gmt":"2024-11-20T15:11:36","guid":{"rendered":"https:\/\/refive1stg.wpengine.com\/?p=30282"},"modified":"2024-11-20T15:12:55","modified_gmt":"2024-11-20T15:12:55","slug":"nordics-winter-tourism-surge-a-seasonal-advantage-for-retailers","status":"publish","type":"post","link":"https:\/\/www.refive.io\/en\/blog\/nordics-winter-tourism-surge-a-seasonal-advantage-for-retailers\/","title":{"rendered":"Nordics Winter Tourism Surge: A Seasonal Advantage for Retailers"},"content":{"rendered":"\n<p>Winter in the Scandinavia is more than just a season\u2014it\u2019s a unique experience that draws tourists from around the world. With landscapes transformed by snow and ice, activities like Northern Lights viewing, skiing, and traditional sauna sessions have made winter tourism a booming industry across Norway, Sweden, Denmark, Finland, and Iceland. For retailers, this influx of tourists and locals alike looking to embrace the season presents a prime opportunity to enhance customer engagement and drive sales.<\/p>\n\n\n\n<p>As winter tourism continues to grow, so do the expectations of modern consumers, who increasingly seek out shopping experiences that offer convenience, sustainability, and a taste of local culture. For Nordic retailers, capitalising on these trends can turn seasonal peaks into long-term customer relationships.&nbsp;<\/p>\n\n\n\n<p>In this blog, we\u2019ll dive into the top winter trends shaping the Nordic retail landscape and offer actionable strategies that retailers can use to capture attention and create lasting impressions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Key Nordic Winter Trends Shaping Retail<\/strong><\/h3>\n\n\n\n<p>As winter arrives, retailers in the Nordics have the chance to appeal to both local customers and the seasonal influx of tourists. Here are some of the key trends shaping how customers\u2014both familiar and new\u2014shop during this time:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Use Smart Store and Product Assistants<\/strong>: Use digital store and product assistant for useful navigation tips to help customers explore your other store locations, nearby attractions, and hidden gems in-store, seasonal promotions, and loyalty perks \u2014enhancing their connection to your brand and driving foot traffic.<br><\/li>\n\n\n\n<li><strong>Use Purchase Data to Stock High-Demand Winter Items<\/strong>: Analyse purchase data to determine your most popular seasonal products and stock these items for winter shoppers. Promote this collection through smart touchpoints, and recommend these items during product browsing and checkout to guide customers toward seasonal favourites.<br><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Use In-Store <a href=\"https:\/\/www.refive.io\/en\/blog\/unpacking-retail-media-types-and-benefits-for-brands-in-2024\/\" target=\"_blank\" rel=\"noreferrer noopener\">Retail Media<\/a> to Showcase Winter Collections<\/strong>: Winter-focused in-store displays bring seasonal items to the forefront, helping your customers find essentials with ease. Use in-store retail media like digital screens, themed signage or <a href=\"https:\/\/www.refive.io\/en\/receipts\/\" target=\"_blank\" rel=\"noreferrer noopener\">digital receipts<\/a> to highlight this collection and direct customers to the season\u2019s must-have items.<br><\/li>\n\n\n\n<li><strong>Offer Promotions that Align with Seasonal Activities<\/strong>: With winter activities like skiing, the Northern Lights, and sauna experiences, tourists and locals are immersed in Nordic culture. By offering discounts on winter gear, buy-one-get-one offers on cosy home goods, or limited-time deals tied to seasonal holidays, you can connect with customers\u2019 seasonal routines and enhance their winter experiences. A great example is the Danish brand, <a href=\"https:\/\/sostrenegrene.com\/en-gb\/campaigns\/coming-soon?srsltid=AfmBOoqhQVU0vTIiq5GDhIzjC7bC0_YDjgEIzIN7Qi-XMF_65jkJ3S01\" target=\"_blank\" rel=\"noreferrer noopener\">Sostrene Grene\u2019s Christmas campaigns<\/a>, where they blend their Christmas collection with the Scandinavian Christmas atmosphere.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcQ-Wy3tns1rHMOOEr5Ut8K6UyY2YfPRWMJpUplYXjDx9wFCu6BFHCZ__r8RkNVdb0jlthoQjRUVsSx14Hs8An5XfW2-n8u-3iR1xbnk46Zak4fyCsiQPIZRCCwZ8CVEoTkAN7Nag?key=PMsG7FHK8Gj7MeAJqhxyQQZK\" alt=\"\"\/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Use Digital Receipts to Continue the Conversation<\/strong>: Use digital receipts to collect customer opt-ins for email or WhatsApp and loyalty sign-ups. This approach enables post-purchase contact with the customer and adds value beyond the initial purchase.<br><\/li>\n\n\n\n<li><strong>Send Personalised Follow-Up Messages<\/strong>: A simple post-purchase message can nurture your relationship with customers. For first time buyers, this could include a thank-you note, an invitation to share a review or a discount for future online purchases. For loyal customers, use follow-up messages to share exclusive content, updates on new seasonal items, or special events, creating a meaningful and ongoing connection with your brand.<br><\/li>\n\n\n\n<li><strong>Highlight Sustainability through Multiple Channels<\/strong>: Showcase your eco-friendly products and initiatives and educate customers on details like ethically sourced wool or digital receipts to reinforce their eco-conscious choices and demonstrate your commitment to sustainable retail. For example, brands like <a href=\"https:\/\/www.66north.com\/circular\/design-philosophy\" target=\"_blank\" rel=\"noreferrer noopener\">66\u00b0 North<\/a> and <a href=\"https:\/\/www.fjallraven.com\/uk\/en-gb\/about-fjallraven\/sustainability\/sustainable-materials\/\" target=\"_blank\" rel=\"noreferrer noopener\">Fj\u00e4llr\u00e4ven<\/a> highlight their eco-friendly outdoor wear made from natural or recycled materials.<br><\/li>\n<\/ul>\n\n\n\n<p>Winter in the Scandinavia is more than just a season\u2014it\u2019s an opportunity to connect with your customers in meaningful ways, whether they\u2019re locals seeking familiarity or tourists exploring the magic of the region. refive\u2019s digital solutions can help you tap into these opportunities effectively by leveraging the latest retail technology to enhance your customer experience and drive measurable results.Discover how refive can transform your customer engagement with digital receipts. <strong><a href=\"https:\/\/www.refive.io\/en\/demo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Book a demo with us today<\/a><\/strong> and let\u2019s make this winter your most successful season yet.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Winter in the Scandinavia is more than just a season\u2014it\u2019s a unique experience that draws tourists from around the world. With landscapes transformed by snow and ice, activities like Northern Lights viewing, skiing, and traditional sauna sessions have made winter tourism a booming industry across Norway, Sweden, Denmark, Finland, and Iceland. For retailers, this influx [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":30283,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[212,355,78,77,384,356],"tags":[],"class_list":["post-30282","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-engagement","category-customer-retention","category-receipts-en","category-refive-en","category-retail-media","category-store-analytics"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.6 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Nordics Winter Tourism Surge: A Seasonal Advantage for Retailers - refive<\/title>\n<meta name=\"description\" content=\"Winter tourism continues growing in the Nordics. Here are ways retailers can connect with loyal customers and tourists meaningfully.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.refive.io\/en\/blog\/nordics-winter-tourism-surge-a-seasonal-advantage-for-retailers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nordics Winter Tourism Surge: A Seasonal Advantage for Retailers\" \/>\n<meta property=\"og:description\" content=\"Winter tourism continues growing in the Nordics. Here are ways retailers can connect with loyal customers and tourists meaningfully.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.refive.io\/en\/blog\/nordics-winter-tourism-surge-a-seasonal-advantage-for-retailers\/\" \/>\n<meta property=\"og:site_name\" content=\"refive\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/refiveio\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-20T15:11:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-20T15:12:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.refive.io\/wp-content\/uploads\/2024\/11\/green-ant-Pdq7fHJmooY-unsplash-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Drishti Shah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@refive_io\" \/>\n<meta name=\"twitter:site\" content=\"@refive_io\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Drishti Shah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.refive.io\\\/en\\\/blog\\\/nordics-winter-tourism-surge-a-seasonal-advantage-for-retailers\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.refive.io\\\/en\\\/blog\\\/nordics-winter-tourism-surge-a-seasonal-advantage-for-retailers\\\/\"},\"author\":{\"name\":\"Drishti Shah\",\"@id\":\"https:\\\/\\\/www.refive.io\\\/en\\\/#\\\/schema\\\/person\\\/8d4957f2c024d72661bcfbb68dccd9bb\"},\"headline\":\"Nordics Winter Tourism Surge: A Seasonal Advantage for Retailers\",\"datePublished\":\"2024-11-20T15:11:36+00:00\",\"dateModified\":\"2024-11-20T15:12:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.refive.io\\\/en\\\/blog\\\/nordics-winter-tourism-surge-a-seasonal-advantage-for-retailers\\\/\"},\"wordCount\":675,\"publisher\":{\"@id\":\"https:\\\/\\\/www.refive.io\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.refive.io\\\/en\\\/blog\\\/nordics-winter-tourism-surge-a-seasonal-advantage-for-retailers\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.refive.io\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/green-ant-Pdq7fHJmooY-unsplash-scaled.jpg\",\"articleSection\":[\"Customer engagement\",\"Customer retention\",\"receipts\",\"refive\",\"retail media\",\"Store analytics\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.refive.io\\\/en\\\/blog\\\/nordics-winter-tourism-surge-a-seasonal-advantage-for-retailers\\\/\",\"url\":\"https:\\\/\\\/www.refive.io\\\/en\\\/blog\\\/nordics-winter-tourism-surge-a-seasonal-advantage-for-retailers\\\/\",\"name\":\"Nordics Winter Tourism Surge: A Seasonal Advantage for Retailers - refive\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.refive.io\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.refive.io\\\/en\\\/blog\\\/nordics-winter-tourism-surge-a-seasonal-advantage-for-retailers\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.refive.io\\\/en\\\/blog\\\/nordics-winter-tourism-surge-a-seasonal-advantage-for-retailers\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.refive.io\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/green-ant-Pdq7fHJmooY-unsplash-scaled.jpg\",\"datePublished\":\"2024-11-20T15:11:36+00:00\",\"dateModified\":\"2024-11-20T15:12:55+00:00\",\"description\":\"Winter tourism continues growing in the Nordics. 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