{"id":30320,"date":"2024-12-03T07:10:04","date_gmt":"2024-12-03T07:10:04","guid":{"rendered":"https:\/\/refive1stg.wpengine.com\/?p=30320"},"modified":"2025-03-19T17:07:05","modified_gmt":"2025-03-19T17:07:05","slug":"in-store-retail-media-doohlabs-and-refive","status":"publish","type":"post","link":"https:\/\/www.refive.io\/en\/blog\/in-store-retail-media-doohlabs-and-refive\/","title":{"rendered":"Doohlabs and refive partner to deliver closed-loop in-store retail media for all retailers"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Closed loop is a key factor in in-store retail media<\/h2>\n\n\n\n<p>In-store retail media is a hot topic in retail media-related discussions these days. The revolution that started online is now reaching brick-and-mortar stores at scale as advertisers are eager to reach the consumers where about 80% of all purchasing decisions are still made.<\/p>\n\n\n\n<p>The huge expectations of in-store retail media are based on two key elements:<\/p>\n\n\n\n<p>1) First-party data that enables targeting the relevant audiences at the right time and place.<\/p>\n\n\n\n<p>2) Closed-loop reporting &#8211; the ability to report sales figures back to advertisers to demonstrate the actual effects of advertising.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"900\" height=\"800\" src=\"https:\/\/www.refive.io\/wp-content\/uploads\/2024\/12\/image.png\" alt=\"\" class=\"wp-image-30321\" srcset=\"https:\/\/www.refive.io\/wp-content\/uploads\/2024\/12\/image.png 900w, https:\/\/www.refive.io\/wp-content\/uploads\/2024\/12\/image-300x267.png 300w, https:\/\/www.refive.io\/wp-content\/uploads\/2024\/12\/image-768x683.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<p>Advanced retailers operate their in-store retail media businesses with a platform specifically designed for the task, such as Doohlabs. Doohlabs builds an audience inventory out of retailer data, offers various tools for selling the audiences to advertisers, and automatically distributes the targeted advertising to be seen by the right target groups in stores.<\/p>\n\n\n\n<p>When building a new in-store network, getting the needed data to start the operations can be challenging. This is where digital receipts technology shows its power in in-store retail media. Doohlabs and refive have partnered to help retailers overcome these obstacles and start making new revenue with retail media as soon as the network is up and running.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Digital Receipts: Unlocking the Power of In-Store Customer Data<\/h2>\n\n\n\n<p>What happens after a customer purchases in your store?<\/p>\n\n\n\n<p>Traditionally, they get a paper receipt and walk away, with no way to connect their purchase data to retail media efforts. Digital receipts transform the game here.<br>Instead of just printing a paper receipt, imagine offering your customer a digital version on their smartphone. No app downloads needed &#8211; they simply scan a QR code or tap their phone on an NFC reader at checkout. Within seconds, they receive a smart digital receipt in their browser containing their purchase details opening up a world of possibilities for personalised engagement.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"796\" height=\"796\" src=\"https:\/\/www.refive.io\/wp-content\/uploads\/2024\/12\/image-1.png\" alt=\"\" class=\"wp-image-30325\" style=\"width:476px;height:auto\" srcset=\"https:\/\/www.refive.io\/wp-content\/uploads\/2024\/12\/image-1.png 796w, https:\/\/www.refive.io\/wp-content\/uploads\/2024\/12\/image-1-300x300.png 300w, https:\/\/www.refive.io\/wp-content\/uploads\/2024\/12\/image-1-150x150.png 150w, https:\/\/www.refive.io\/wp-content\/uploads\/2024\/12\/image-1-768x768.png 768w\" sizes=\"(max-width: 796px) 100vw, 796px\" \/><\/figure>\n\n\n\n<p>With digital receipts, \u00a0brands can instantly share personalised offers and recommendations, \u00a0promote loyalty programs, collect feedback, etc. based on purchase data.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"796\" height=\"796\" src=\"https:\/\/www.refive.io\/wp-content\/uploads\/2024\/12\/image-2.png\" alt=\"\" class=\"wp-image-30329\" style=\"width:440px;height:auto\" srcset=\"https:\/\/www.refive.io\/wp-content\/uploads\/2024\/12\/image-2.png 796w, https:\/\/www.refive.io\/wp-content\/uploads\/2024\/12\/image-2-300x300.png 300w, https:\/\/www.refive.io\/wp-content\/uploads\/2024\/12\/image-2-150x150.png 150w, https:\/\/www.refive.io\/wp-content\/uploads\/2024\/12\/image-2-768x768.png 768w\" sizes=\"(max-width: 796px) 100vw, 796px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Powering Smart Retail Media with Customer Data<\/h2>\n\n\n\n<p>Every digital receipt interaction creates a valuable data point. We learn about:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What products customers are buying together<\/li>\n\n\n\n<li>When they prefer to shop<\/li>\n\n\n\n<li>Which store locations do they visit<\/li>\n\n\n\n<li>How they respond to different promotions<\/li>\n<\/ul>\n\n\n\n<p>This is exactly the kind of rich, first-party data that makes retail media truly powerful. When combined with Doohlabs&#8217; in-store advertising platform, this purchase data enables:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Precise audience targeting based on actual buying behaviour<\/li>\n\n\n\n<li>Real-time campaign optimization using current sales data<\/li>\n\n\n\n<li>True closed-loop reporting that connects ad displays to purchases<\/li>\n\n\n\n<li>Screen-level targeting that ensures ads reach the right audience at the right time<\/li>\n<\/ul>\n\n\n\n<p>With detailed insights about store audience composition and shopping patterns, retailers can command premium rates for their advertising space while ensuring brands reach their ideal customers.<\/p>\n\n\n\n<p>What&#8217;s particularly exciting is that all this data is collected with full transparency and customer consent, creating a trusted relationship between retailers and their customers.<\/p>\n\n\n\n<p>The result is a win-win-win situation: Retailers gain a new revenue stream, brands reach their target audience more effectively, and customers see more relevant, engaging content while they shop.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Simple Implementation, Powerful Results<\/h2>\n\n\n\n<p>Getting started with digital receipts is refreshingly straightforward.<br>There&#8217;s no need for complex hardware installations or extensive staff training. Most retailers can start with a simple QR code or an NFC tag at checkout. &nbsp;<\/p>\n\n\n\n<p>The technical integration is equally smooth. The system is designed to work with common POS systems, CRM platforms, and analytics tools. Whether you&#8217;re operating in one country or thirty, the platform handles different languages, currencies, and regulatory requirements automatically. Plus, with a white-label solution, the entire experience feels native to your brand &#8211; customers see your logo and your domain, maintaining a consistent brand experience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Enter in-store retail media with Doohlabs and refive<\/h2>\n\n\n\n<p>By combining forces, Doohlabs and refive now enable retailers to start their in-store retail media operations without unnecessary hassle in obtaining the needed data for targeting and closed-loop reporting.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"657\" src=\"https:\/\/www.refive.io\/wp-content\/uploads\/2024\/12\/image-3-1024x657.png\" alt=\"\" class=\"wp-image-30333\" style=\"width:793px;height:auto\" srcset=\"https:\/\/www.refive.io\/wp-content\/uploads\/2024\/12\/image-3-1024x657.png 1024w, https:\/\/www.refive.io\/wp-content\/uploads\/2024\/12\/image-3-300x193.png 300w, https:\/\/www.refive.io\/wp-content\/uploads\/2024\/12\/image-3-768x493.png 768w, https:\/\/www.refive.io\/wp-content\/uploads\/2024\/12\/image-3.png 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Together we provide retailers easy access to in-store retail media business without another major IT -project needed for laying the groundwork for data-driven audience monetisation.<\/p>\n\n\n\n<p><strong>This is how it works:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Retailer chooses Doohlabs for running the in-store retail media operations and refive for digital receipts<\/li>\n\n\n\n<li>When operational refive digital receipts produce the base data for audience targeting. The data can be combined with other data sources such as loyalty data in Doohlabs platform<\/li>\n\n\n\n<li>Doohlabs platform presents the targeted ads for relevant audiences at the right time in stores<\/li>\n\n\n\n<li>Doohlabs delivers the playout data to the retailer to be combined with refive receipt data for closed-loop reporting<\/li>\n<\/ul>\n\n\n\n<p>If you are a retailer, thinking of getting into retail media or planning to implement digital receipts, contact us. We can help you to gain the full synergies available in these technologies!<\/p>\n\n\n\n<p>&#8212;<\/p>\n\n\n\n<p><strong>refive<\/strong>&nbsp;empowers retailers to connect with in-store customers through smart touchpoints that capture valuable customer and purchase data. This data is used for personalised engagement, both during and after the purchase journey.<\/p>\n\n\n\n<p><strong>Doohlabs<\/strong>\u00a0is an <a href=\"https:\/\/www.doohlabs.com\/\">in-store retail media<\/a> platform that helps retailers add in-store to their retail media mix. We enable audience-based media sales and deliver the targeted ads on an individual screen level in stores to reach the wanted target groups.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Closed loop is a key factor in in-store retail media In-store retail media is a hot topic in retail media-related discussions these days. The revolution that started online is now reaching brick-and-mortar stores at scale as advertisers are eager to reach the consumers where about 80% of all purchasing decisions are still made. The huge [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":30337,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[212,355,66,78,384,1],"tags":[],"class_list":["post-30320","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-engagement","category-customer-retention","category-loyalty-program","category-receipts-en","category-retail-media","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.6 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Doohlabs &amp; refive partner to deliver closed-loop in-store retail media<\/title>\n<meta name=\"description\" content=\"Doohlabs and refive partner for closed-loop in-store retail media for all retailers\" \/>\n<meta name=\"robots\" content=\"index, follow, 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