{"id":27867,"date":"2022-11-18T13:33:08","date_gmt":"2022-11-18T13:33:08","guid":{"rendered":"https:\/\/refive.wpengine.com\/analytiques\/"},"modified":"2023-07-04T14:59:50","modified_gmt":"2023-07-04T14:59:50","slug":"analytiques","status":"publish","type":"page","link":"https:\/\/www.refive.io\/fr\/analytiques\/","title":{"rendered":"Analytiques"},"content":{"rendered":"\t\t
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Am\u00e9liorez l'analyse de votre magasin gr\u00e2ce aux donn\u00e9es des clients<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Connectez les donn\u00e9es d’achat aux profils des clients au niveau du magasin et obtenez de nouvelles informations pour optimiser vos stocks, vos offres, vos campagnes de marketing et vos performances globales.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tCommencez gratuitement d\u00e8s maintenant<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\"Logos<\/figure><\/div>
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\"Logos<\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Comment \u00e7a marche<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Analyse des magasins ax\u00e9e sur le client<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Nous sommes int\u00e9gr\u00e9s au point de vente – chaque transaction en magasin passe par refive.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Chaque client en magasin est identifi\u00e9 et associ\u00e9 \u00e0 des donn\u00e9es d’achat.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Ces donn\u00e9es combin\u00e9es nous permettent de cr\u00e9er un \u00ab\u00a0profil de magasin\u00a0\u00bb, qui vous aide \u00e0 comprendre les performances du magasin dans son ensemble ainsi que dans le contexte des segments de client\u00e8le et des acheteurs individuels.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Comment \u00e7a marche<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Utiliser les informations sur les magasins pour augmenter les ventes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\"customer<\/figure>

D\u00e9terminez si vos clients en magasin sont de nouveaux clients ou des clients habituels afin d'optimiser l'agencement et les offres en cons\u00e9quence.<\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Contr\u00f4ler la fid\u00e9lit\u00e9 des clients d'un magasin sp\u00e9cifique<\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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D\u00e9couvrez comment la satisfaction des clients dans le magasin varie au cours de la journ\u00e9e<\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Comprendre les paniers des clients du magasin jusqu'aux micro-segments<\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Identifier la sensibilit\u00e9 au prix des clients de ce magasin et s'en servir pour \u00e9laborer une strat\u00e9gie de prix locale.<\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\"store<\/figure>

D\u00e9terminer quels produits plaisent \u00e0 quels clients dans quels magasins et utiliser ces informations pour prendre des d\u00e9cisions en mati\u00e8re de merchandising.<\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Pourquoi refive ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Une nouvelle perspective sur les performances des magasins<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Voir vos magasins \u00e0 travers le prisme du client<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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La plupart des analyses de magasins se concentrent sur le panier d’achat ou la fr\u00e9quentation. D’autre part, l’analyse marketing est centr\u00e9e sur les clients – leurs caract\u00e9ristiques et leurs pr\u00e9f\u00e9rences. refive rassemble les donn\u00e9es clients et les donn\u00e9es des points de vente et permet ainsi une toute nouvelle fa\u00e7on d’analyser les performances du magasin dans le contexte des clients qui font leurs achats dans ce magasin. Vous pouvez obtenir de nouvelles informations sur les produits les plus populaires, les commentaires des clients, le comportement d’achat, l’utilisation des remises par segment de client\u00e8le et par magasin. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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D\u00e9mocratiser la connaissance des magasins<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Les informations sur les magasins sont souvent enferm\u00e9es dans des syst\u00e8mes ERP \/ BI qui ne sont pas accessibles<\/a> aux \u00e9quipes marketing et aux membres du magasin. Le tableau de bord marchand refive permet aux \u00e9quipes de trouver et d’utiliser les donn\u00e9es des magasins et des clients afin d’am\u00e9liorer les performances des magasins, l’exp\u00e9rience client et les ventes.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\"Apprenez \u00e0 conna\u00eetre et \u00e0 satisfaire vos clients \"<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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La fid\u00e9lisation et le comportement client en magasin n’auront plus de secret pour vous gr\u00e2ce aux re\u00e7us \u00e9lectroniques intelligents<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tCommencez gratuitement d\u00e8s maintenant<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Am\u00e9liorez l’analyse de votre magasin gr\u00e2ce aux donn\u00e9es des clients Connectez les donn\u00e9es d’achat aux profils des clients au niveau du magasin et obtenez de nouvelles informations pour optimiser vos stocks, vos offres, vos campagnes de marketing et vos performances globales. Commencez gratuitement d\u00e8s maintenant Comment \u00e7a marche Analyse des magasins ax\u00e9e sur le client […]<\/p>\n","protected":false},"author":11,"featured_media":27193,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"class_list":["post-27867","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nAnalytique par magasin \u00e0 partir des donn\u00e9es des clients<\/title>\n<meta name=\"description\" content=\"D\u00e9bloquez l'analytique des magasins en connectant les donn\u00e9es d'achat et les donn\u00e9es clients au niveau du magasin afin d'obtenir des informations permettant d'optimiser vos stocks, vos offres et bien plus encore.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.refive.io\/fr\/analytiques\/\" \/>\n<meta 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