{"id":27902,"date":"2022-05-05T12:39:53","date_gmt":"2022-05-05T12:39:53","guid":{"rendered":"https:\/\/refive.wpengine.com\/connaissance-du-client\/"},"modified":"2024-07-31T17:02:16","modified_gmt":"2024-07-31T17:02:16","slug":"connaissance-du-client","status":"publish","type":"page","link":"https:\/\/www.refive.io\/fr\/connaissance-du-client\/","title":{"rendered":"insights client"},"content":{"rendered":"\t\t
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Am\u00e9liorez votre connaissance du client et augmentez vos ventes<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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D\u00e9couvrez enfin les besoins, les go\u00fbts et les pr\u00e9f\u00e9rences des clients qui ach\u00e8tent en magasin. refive associe chaque achat \u00e0 un profil unique, vous permettant de mieux comprendre vos clients en fonction de leur comportement d’achat et de leurs interactions. Utilisez ces donn\u00e9es first-party pour am\u00e9liorer leur engagement. <\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tDemander une d\u00e9mo<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\"Logos<\/figure><\/div>
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\"Logos<\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Pourquoi refive\u00a0?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Des donn\u00e9es client collect\u00e9es en toute simplicit\u00e9<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t
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Respect de la vie priv\u00e9e<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Les clients n’ont pas besoin de s’inscrire, de partager de nombreuses donn\u00e9es sociod\u00e9mographiques personnelles ou de fournir un double consentement. refive fonctionne en arri\u00e8re-plan et prot\u00e8ge la vie priv\u00e9e des clients tout en vous offrant toutes les donn\u00e9es dont vous avez besoin. <\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Donn\u00e9es first-party<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Comprenez vos clients en utilisant des donn\u00e9es collect\u00e9es directement lors de leurs visites en point de vente. Pas besoin d’\u00e9changes de donn\u00e9es, de r\u00e9seaux sociaux ou de cookies tiers. <\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Informations directement utilisables<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Exploitez les informations aliment\u00e9es par l’IA de refive pour prendre les bonnes d\u00e9cisions. Des pr\u00e9visions aux recommandations concr\u00e8tes, les insights sont int\u00e9gr\u00e9s directement \u00e0 vos syst\u00e8mes et processus existants.  <\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Avantages<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Comprenez, segmentez et (re)convertissez vos clients<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Analysez le comportement client sur tous les canaux<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Obtenez une vue d’ensemble de l’historique des achats et du comportement client, en ligne et en magasin.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Am\u00e9liorez vos campagnes marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Utilisez les informations fournies par l’IA concernant les pr\u00e9f\u00e9rences des clients en mati\u00e8re de promotions, leur sensibilit\u00e9 au prix ou les produits fr\u00e9quemment achet\u00e9s pour mieux segmenter vos clients et cibler vos offres.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Comprenez le score de sant\u00e9 du client<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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D\u00e9terminez qui sont les nouveaux clients, les clients r\u00e9currents et les clients \u00e0 risque sur l’ensemble des canaux gr\u00e2ce \u00e0 un suivi int\u00e9gr\u00e9 online et offline. Identifiez le risque d’abandon<\/a> <\/a>et ses causes possibles, et prenez des mesures concr\u00e8tes pour am\u00e9liorer la r\u00e9tention.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Augmentez la valeur vie client<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Comprenez le v\u00e9ritable potentiel de revenus de chaque client et d\u00e9couvrez comment augmenter leur valeur vie avec des propositions personnalis\u00e9es et des messages envoy\u00e9s au bon moment. <\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Cas d'usage<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Des donn\u00e9es comportementales au service de vos objectifs<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Prix et promotions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Personnalisez les remises et les prix en fonction de la sensibilit\u00e9 des clients au prix et de leurs pr\u00e9f\u00e9rences en mati\u00e8re de produits afin d’augmenter votre volume d’affaires.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Ciblage et r\u00e9tention<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Personnalisez vos messages et vos offres afin de r\u00e9duire le taux d’abandon et d’augmenter la fr\u00e9quence d’achat.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Pr\u00e9vision de la demande<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Appr\u00e9hendez mieux la demande pour chaque magasin en agr\u00e9geant les donn\u00e9es comportementales de tous les clients qui y font leurs achats.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t

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Envie d'offrir \u00e0 vos clients une exp\u00e9rience personnalis\u00e9e\u00a0?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Collectez des donn\u00e9es sur le comportement client en magasin et am\u00e9liorez l’engagement digital et la fid\u00e9lit\u00e9 client gr\u00e2ce aux tickets d\u00e9mat\u00e9rialis\u00e9s<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tDemander une d\u00e9mo<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Am\u00e9liorez votre connaissance du client et augmentez vos ventes D\u00e9couvrez enfin les besoins, les go\u00fbts et les pr\u00e9f\u00e9rences des clients qui ach\u00e8tent en magasin. refive associe chaque achat \u00e0 un profil unique, vous permettant de mieux comprendre vos clients en fonction de leur comportement d’achat et de leurs interactions. Utilisez ces donn\u00e9es first-party pour am\u00e9liorer […]<\/p>\n","protected":false},"author":11,"featured_media":27335,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_theme","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"class_list":["post-27902","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nAm\u00e9liorez votre connaissance client et augmentez vos ventes<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez qui sont vos clients en fonction de ce qu'ils ach\u00e8tent, puis exploitez ces donn\u00e9es pour les fid\u00e9liser sur le long terme.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.refive.io\/fr\/connaissance-du-client\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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