Mitul is an entrepreneur passionate about retail tech. After years of working with AI and data-driven products, he founded Refive to help brick-and-mortar stores thrive in the digital age. refive’s mission is to make shopping smoother for both customers and retailers. How? Smart, easy-to-use tools that connect in-store and online experiences. Having lived and worked in Europe, Asia, and South America, Mitul brings a fresh perspective to retail innovation. He believes technology can make shopping better for everyone. With refive, Mitul is working to make that belief a reality in stores across the globe. In his free time, he enjoys hikes, cooking, travelling and spending time with friends and family.