Retailers can monetize digital receipts by selling ad placements to brand partners (CPGs, complementary brands), charging for sponsored product recommendations, or offering data insights to advertisers based on anonymized purchase behaviour. Common models include cost-per-click (CPC), cost-per-acquisition (CPA), or flat-fee sponsorships. Platforms like Refive enable retailers to activate this without building the infrastructure themselves, making it accessible even for mid-sized retail chains.
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