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Our vision is to help brands and their customers develop more authentic and personal connections.

Why we exist

Our mission is to help retailers increase retention by enabling them to understand and engage their in-store customers in a personalised way.

Meet our founders

Mitul Jain has 10+ years of experience in supporting retailers to strengthen their customer relationships through the use of data & AI.

Cristian Martin is a senior software engineer passionate about building data-driven solutions that enable customers to unlock the value of their data.

refive co-founder mitul jain

Mitul Jain


refive co-founder cristian martin

Cristian Martin


Our advisory board

refive advisor carlos miragall

Carlos Miragall

Founder - Nextail Labs

refive advisor constanze freienstein

Constanze Freienstein

CEO - Land's End Europe

refive advisor felix de iturriaga

Felix de Iturriaga

International Director - Inditex

refive advisor torsten waack

Torsten Waack van Wasen

Former COO Marc Cain

refive team

We have an international and hybrid team, half of which is based in Berlin and the other half is distributed worldwide. What unites them is the passion for a better shopping experience, where customers feel valued and understood.

refive team Willi Jansen
refive team denitsa fischer
refive team hannah neubauer
refive team christopher

Our partners

We work together with select partners to help you overcome challenges and make the most of opportunities in international retail.

Our media presence