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Boost revenues and profitability with powerful customer insights

Finally understand your in-store customers’ needs, tastes and preferences. refive connects every purchase with a unique individual to help you understand your customers based on what they buy and how they interact with you. Leverage first-party retail customer insights to keep your shoppers coming back.

generate retail customer insights

Why refive?

Retail customer insights gathered seamlessly

Customer Friendly

Customers do not need to register, share vast amounts of personal socio-demographic data or provide double opt-ins. refive works in the background, protecting customer privacy while giving you the most granular insights you’ve ever seen.


Understand your customers using first-party data generated in your own stores. No need for data exchanges, social networks or third-party cookies.

Actionable insights

Harness refive’s AI-powered insights to make smart decisions and adjustments. From predictions to concrete recommendations, insights are delivered directly to your existing systems and processes. 


Understand, segment and (re)convert customers

Analyse customer behaviour across channels

Gain a comprehensive view of the customer purchase history and behaviour – online and offline.

retail customer insights

Improve targeting for marketing campaigns

Use AI-powered insights regarding customers’ discount preferences, price sensitivity or frequently purchased products to segment and target customers with the right offers.

Understand Customer Health

Identify new, repeat and at-risk customers across all channels with integrated online and offline tracking. Understand churn risk and its drivers and take concrete steps to increase customer retention rates.

Maximise customer value

Understand the true revenue potential of each customer and discover opportunities to increase lifetime value with the right personalised proposition and messaging at the right time.

Use cases

Behavioural insights that deliver business value

Pricing & Discounts

Personalise discounts and pricing based on customer price sensitivities and product preferences to increase share of wallet.

Retargeting & Retention

Personalise communications and incentives to reduce churn and increase purchase frequencies.

Demand Forecasting

Improve understanding of store-level demand by aggregating behavioural data across all customers shopping there.

Get to know & delight your customers

Generate e-commerce level insights into in-store customer behaviour, increase engagement and customer retention via smart digital receipts