Our vision is to help brands and their customers develop more authentic and personal connections.

Why we exist

Our mission is to help retailers increase retention by enabling them to understand and engage their in-store customers in a personalised way.

Meet our founders

Mitul Jain has 10+ years of experience in supporting retailers to strengthen their customer relationships through the use of data & AI.

Cristian Martin is a senior software engineer passionate about building data-driven solutions that enable customers to unlock the value of their data.

Mitul Jain

CEO

Cristian Martin

CTO

Our advisory board

Carlos Miragall

Founder - Nextail Labs

Constanze Freienstein

Partner - AlixPartners

Torsten Waack van Wasen

Former CEO - Gerry Weber

refive team

We have an international and hybrid team, half of which is based in Berlin and the other half is distributed worldwide. What unites them is the passion for a better shopping experience, where customers feel valued and understood.