How to Get More Offline Customers Into Referral Programmes Using Digital Receipts
Despite the growing popularity of online shopping, 77% of customers still prefer to shop offline. This statistic highlights a huge opportunity for businesses: offline customers represent a largely untapped pool for Referral Programmes. If you’re already leveraging referral marketing with platforms like Soreto to grow your customer base, the key question becomes: How can you […]
Phygital Retail: A Guide for eCommerce Brands
You find the perfect pair of shoes online, but when you visit the store to try them on, the experience falls flat. The styles you liked aren’t available, and the sales associate can’t assist with your online selections. Frustrated, you leave empty-handed. Now, imagine a different scenario: The store has your chosen styles ready, the […]
Digital Receipts for Opticians: Enhancing Customer Insights, Personalisation, and Engagement
Transforming Your Optician Retail with Digital Receipts As an optician, you know the importance of staying competitive in today’s retail landscape. Customers expect seamless shopping experiences that bridge the gap between online research and in-store purchases. To meet these expectations, you need tools that streamline your operations and enhance your customer interactions. Let’s explore how […]
Unpacking Retail Media: Types and Benefits for Brands in 2024
Over the past few years, “retail media” has evolved significantly. Originally focused on e-commerce, it now encompasses physical stores as well. Often called digital advertising’s third wave, it is one of the most powerful tools in a marketer’s arsenal today. No wonder retail media generated £3 billion in revenue in the UK in 2023, achieving […]
6 Challenges Restaurants Face When Partnering with Delivery Apps – And How to Overcome Them
The Indian food industry has undergone a remarkable transformation in recent years. Gone are the days when restaurants managed their own delivery fleets, juggling phone orders and dispatching drivers across the city. Today, with just a few taps on a smartphone, customers can browse menus from restaurants, popular food chains, cafes and cloud kitchens and […]
How to Improve Customer Service in Retail with Digital Receipts
Improving customer service in retail is such a vital part of the entire customer experience. It doesn’t just encapsulate dealing with issues that arise but also making sure that customers can find what they need, feel informed about their choices and offer that “extra mile” service that we all seek to find or provide. Brands […]
How To Analyse The Customer Journey In A Retail Store
Many people hear “customer journey” and make an assumption that it’s the route the shopper takes around a store, but they’d be incorrect. The process of analysing retail customer journey starts before a customer even sets foot near a shop and is all based upon engagement. This journey includes everything from the initial triggers or […]
Digital Receipts for Shopify
Shopify POS is a fantastic tool, especially for retailers who already have an eCommerce setup on Shopify. It integrates online and in-store operations seamlessly. It provides a single platform to manage sales, inventory, and customer data. While Shopify POS excels in many areas, it has limitations when used as a standalone solution. Consumers expect the […]
From Anonymous to Engaged: 3 Levels of Understanding Your Customers
Customers are the lifeblood of any retail business, and retailers should strive to understand retail customers. Customers can range from brand-new shoppers to lifelong advocates of your brand. Monitoring and categorising customers in different stages of their journey is a great way to monitor the overall health of your business and your marketing activities (both […]
From Pain Points to Touchpoints – Using Technology to Avoid the Biggest CX Pitfalls
Today’s business and retail landscapes are intensely competitive, requiring companies to deliver superior customer experiences (CX) to distinguish themselves. The quality of customer experience can significantly influence customer loyalty, brand perception, and profitability. Consequently, customers expect seamless, intuitive digital experiences that don’t just meet their needs but also delight them. Maintaining a competitive edge means […]
