Why Your Store’s Wi-Fi Isn’t the Answer – And How to Actually Collect Customer Data In-Store
Let’s face it: asking customers to connect to your store’s Wi-Fi in 2025 is a bit like handing them a paper map instead of Google Maps. It might technically work, but no one wants to deal with it.The truth is, most customers don’t want to fiddle with Wi-Fi logins while they’re trying to buy toothpaste, a jacket, […]
What is CLV in retail?
While tracking daily sales is needed, there’s another metric that deserves equal attention on your dashboard: Customer Lifetime Value (CLV). This powerful metric complements your short-term sales data by revealing the total economic contribution a customer will make throughout your entire relationship. It’s the difference between seeing just today’s purchase and understanding tomorrow’s potential. In […]
Customer retention metrics in retail
Did you know that increasing customer retention rates by just 5% can boost profits by 25% to 95%? It’s no surprise that retaining your customers is not just a strategy—it’s a necessity in today’s competitive retail landscape. While attracting new customers is important, the costs have increased significantly, therefore, fostering loyalty among your existing ones […]
How to Tackle the Problem of Rising Returns in Retail
The world of online shopping and enhanced customer experience has been transformational for retailers and customers alike. With more choice and flexibility when it comes to purchasing, buyers are more inclined to make purchases knowing that if they change their mind or something isn’t quite right, returns should be seamless. However, making the return process […]
How to Improve Customer Service in Retail with Digital Receipts
Improving customer service in retail is such a vital part of the entire customer experience. It doesn’t just encapsulate dealing with issues that arise but also making sure that customers can find what they need, feel informed about their choices and offer that “extra mile” service that we all seek to find or provide. Brands […]
Digital Receipt System: the Smarter Way to Receipt
The use of a digital receipt system has become increasingly widespread for businesses nowadays. With the adoption of electronic payment methods, relying on paper receipts to document transactions is no longer necessary. These digital systems provide customers with an immediate, secure, and reliable record of their purchase in a frictionless user-friendly way. These digital solutions […]
Identifying and Engaging Types of Retail Customers
One of the biggest joys of operating a retail business is the opportunity to engage with a wide variety of people every day.The retail customers, whether they step into a boutique, a large department store, or browse in an online shop, carries a unique perspective, purchasing style, and set of expectations. This diversity not only […]
Phygital Retail: A Guide for eCommerce Brands
You find the perfect pair of shoes online, but when you visit the store to try them on, the experience falls flat. The styles you liked aren’t available, and the sales associate can’t assist with your online selections. Frustrated, you leave empty-handed. Now, imagine a different scenario: The store has your chosen styles ready, the […]
Digital Receipts for Opticians: Enhancing Customer Insights, Personalisation, and Engagement
Transforming Your Optician Retail with Digital Receipts As an optician, you know the importance of staying competitive in today’s retail landscape. Customers expect seamless shopping experiences that bridge the gap between online research and in-store purchases. To meet these expectations, you need tools that streamline your operations and enhance your customer interactions. Let’s explore how […]
Digital Receipts: Benefits Beyond Compliance with French Anti-Waste Law
The French anti-waste law, passed in 2020, has set ambitious targets for reducing waste and increasing recycling. One of the key provisions of the law is a ban on automatic printing of paper receipts, which aims to reduce the significant amount of paper waste generated by retail transactions. This provision was originally scheduled to take […]
