Your CRM Stops at the Store Door: Completing the Single Customer View
A single customer view unifies online and in-store data in one profile. Most retail CRMs see only the online half. How to complete it.
Customer Data Without a Loyalty Scheme: How Hard Discounters Learn Who Shops
In October 2024, Poundland launched Perks, the first nationwide rewards app from a UK hard discounter, backed by a £20m investment in new tills and checkout technology. Eleven months later, the app was gone. For discount operators across Europe, the episode appeared to close the question of customer data without a loyalty scheme: if the […]
Fuel Is the Loss-Leader. The Shop Is the Business: Fuel-to-Shop Conversion, From Anonymous Fill-Up to Margin
Fuel-to-shop conversion is where forecourts earn. Identify customers at the receipt to turn anonymous fill-ups into higher-margin shop baskets.
3 Ways How Physical Stores Can Leverage Digital Receipts During BFCM 2024
Black Friday and Cyber Monday (BFCM) are fast approaching, presenting an excellent opportunity for retailers to boost sales and promote brand presence. In 2023, consumers spent a record-breaking $9.8 billion online during Black Friday alone. While e-commerce channels are seeing strong growth in revenue generation, physical stores remain a significant sales channel during BFCM. 49% […]
Unpacking Retail Media: Types and Benefits for Brands in 2024
Over the past few years, “retail media” has evolved significantly. Originally focused on e-commerce, it now encompasses physical stores as well. Often called digital advertising’s third wave, it is one of the most powerful tools in a marketer’s arsenal today. No wonder retail media generated £3 billion in revenue in the UK in 2023, achieving […]
6 Challenges Restaurants Face When Partnering with Delivery Apps – And How to Overcome Them
The Indian food industry has undergone a remarkable transformation in recent years. Gone are the days when restaurants managed their own delivery fleets, juggling phone orders and dispatching drivers across the city. Today, with just a few taps on a smartphone, customers can browse menus from restaurants, popular food chains, cafes and cloud kitchens and […]
How To Analyse The Customer Journey In A Retail Store
Many people hear “customer journey” and make an assumption that it’s the route the shopper takes around a store, but they’d be incorrect. The process of analysing retail customer journey starts before a customer even sets foot near a shop and is all based upon engagement. This journey includes everything from the initial triggers or […]
From Trash to Cash – Digital Marketing via Digital Receipts
Think about it. How many paper receipts do your customers actually use after they leave your store? They likely get crumpled up, forgotten, and ultimately tossed. But what if that receipt could be a powerful tool to keep them engaged with your brand and coming back for more? Digital receipts are more than just a […]
From Anonymous to Engaged: 3 Levels of Understanding Your Customers
Customers are the lifeblood of any retail business, and retailers should strive to understand retail customers. Customers can range from brand-new shoppers to lifelong advocates of your brand. Monitoring and categorising customers in different stages of their journey is a great way to monitor the overall health of your business and your marketing activities (both […]
From Pain Points to Touchpoints – Using Technology to Avoid the Biggest CX Pitfalls
Today’s business and retail landscapes are intensely competitive, requiring companies to deliver superior customer experiences (CX) to distinguish themselves. The quality of customer experience can significantly influence customer loyalty, brand perception, and profitability. Consequently, customers expect seamless, intuitive digital experiences that don’t just meet their needs but also delight them. Maintaining a competitive edge means […]
