Why Your Store’s Wi-Fi Isn’t the Answer – And How to Actually Collect Customer Data In-Store

Let’s face it: asking customers to connect to your store’s Wi-Fi in 2025 is a bit like handing them a paper map instead of Google Maps. It might technically work, but no one wants to deal with it.The truth is, most customers don’t want to fiddle with Wi-Fi logins while they’re trying to buy toothpaste, a jacket, […]