Customer Data Without a Loyalty Scheme: How Hard Discounters Learn Who Shops
In October 2024, Poundland launched Perks, the first nationwide rewards app from a UK hard discounter, backed by a £20m investment in new tills and checkout technology. Eleven months later, the app was gone. For discount operators across Europe, the episode appeared to close the question of customer data without a loyalty scheme: if the […]
Get Started with Retail Media
If you aren’t familiar with the term retail media, in its purest sense it refers to the advertising and marketing a retailer shows either on their website, apps, or even in and around the point of sales in-store. Using this kind of media treats the retailer’s customers as the “audience”, and uses data insight to […]
