Customer Engagement Metrics in Retail: What to Track and Why
Every retailer knows the frustration of loyal customers suddenly stop returning, abandoned carts pile up, and marketing campaigns that once drove engagement no longer seem to work. Meanwhile, a competitor with a similar product lineup is thriving. What’s the difference? Engagement. Customer engagement is no longer a “nice to have” it’s the heartbeat of retail […]
How to Tackle the Problem of Rising Returns in Retail
The world of online shopping and enhanced customer experience has been transformational for retailers and customers alike. With more choice and flexibility when it comes to purchasing, buyers are more inclined to make purchases knowing that if they change their mind or something isn’t quite right, returns should be seamless. However, making the return process […]
How to Improve Customer Service in Retail with Digital Receipts
Improving customer service in retail is such a vital part of the entire customer experience. It doesn’t just encapsulate dealing with issues that arise but also making sure that customers can find what they need, feel informed about their choices and offer that “extra mile” service that we all seek to find or provide. Brands […]
Identifying and Engaging Types of Retail Customers
One of the biggest joys of operating a retail business is the opportunity to engage with a wide variety of people every day.The retail customers, whether they step into a boutique, a large department store, or browse in an online shop, carries a unique perspective, purchasing style, and set of expectations. This diversity not only […]
3 Ways How Physical Stores Can Leverage Digital Receipts During BFCM 2024
Black Friday and Cyber Monday (BFCM) are fast approaching, presenting an excellent opportunity for retailers to boost sales and promote brand presence. In 2023, consumers spent a record-breaking $9.8 billion online during Black Friday alone. While e-commerce channels are seeing strong growth in revenue generation, physical stores remain a significant sales channel during BFCM. 49% […]
Unpacking Retail Media: Types and Benefits for Brands in 2024
Over the past few years, “retail media” has evolved significantly. Originally focused on e-commerce, it now encompasses physical stores as well. Often called digital advertising’s third wave, it is one of the most powerful tools in a marketer’s arsenal today. No wonder retail media generated £3 billion in revenue in the UK in 2023, achieving […]
6 Challenges Restaurants Face When Partnering with Delivery Apps – And How to Overcome Them
The Indian food industry has undergone a remarkable transformation in recent years. Gone are the days when restaurants managed their own delivery fleets, juggling phone orders and dispatching drivers across the city. Today, with just a few taps on a smartphone, customers can browse menus from restaurants, popular food chains, cafes and cloud kitchens and […]
How To Analyse The Customer Journey In A Retail Store
Many people hear “customer journey” and make an assumption that it’s the route the shopper takes around a store, but they’d be incorrect. The process of analysing retail customer journey starts before a customer even sets foot near a shop and is all based upon engagement. This journey includes everything from the initial triggers or […]
From Trash to Cash – Digital Marketing via Digital Receipts
Think about it. How many paper receipts do your customers actually use after they leave your store? They likely get crumpled up, forgotten, and ultimately tossed. But what if that receipt could be a powerful tool to keep them engaged with your brand and coming back for more? Digital receipts are more than just a […]
Digital Receipts for Shopify
Shopify POS is a fantastic tool, especially for retailers who already have an eCommerce setup on Shopify. It integrates online and in-store operations seamlessly. It provides a single platform to manage sales, inventory, and customer data. While Shopify POS excels in many areas, it has limitations when used as a standalone solution. Consumers expect the […]
