Why Your Store’s Wi-Fi Isn’t the Answer – And How to Actually Collect Customer Data In-Store
Let’s face it: asking customers to connect to your store’s Wi-Fi in 2025 is a bit like handing them a paper map instead of Google Maps. It might technically work, but no one wants to deal with it.The truth is, most customers don’t want to fiddle with Wi-Fi logins while they’re trying to buy toothpaste, a jacket, […]
Customer Engagement Metrics in Retail: What to Track and Why
Every retailer knows the frustration of loyal customers suddenly stop returning, abandoned carts pile up, and marketing campaigns that once drove engagement no longer seem to work. Meanwhile, a competitor with a similar product lineup is thriving. What’s the difference? Engagement. Customer engagement is no longer a “nice to have” it’s the heartbeat of retail […]
Scaling Referrals for Enterprise Retailers with Smart Technology
Let’s talk about something we all know but rarely get right: customer referrals. Think about the last time you bought something because a friend recommended it. Chances are, you trusted that recommendation more than any flashy ad campaign. It’s no secret that these word-of-mouth customers typically stick around longer and spend more. But here’s the […]
What is CLV in retail?
While tracking daily sales is needed, there’s another metric that deserves equal attention on your dashboard: Customer Lifetime Value (CLV). This powerful metric complements your short-term sales data by revealing the total economic contribution a customer will make throughout your entire relationship. It’s the difference between seeing just today’s purchase and understanding tomorrow’s potential. In […]
How to Improve Customer Service in Retail with Digital Receipts
Improving customer service in retail is such a vital part of the entire customer experience. It doesn’t just encapsulate dealing with issues that arise but also making sure that customers can find what they need, feel informed about their choices and offer that “extra mile” service that we all seek to find or provide. Brands […]
How to Get More Offline Customers Into Referral Programmes Using Digital Receipts
Despite the growing popularity of online shopping, 77% of customers still prefer to shop offline. This statistic highlights a huge opportunity for businesses: offline customers represent a largely untapped pool for Referral Programmes. If you’re already leveraging referral marketing with platforms like Soreto to grow your customer base, the key question becomes: How can you […]
Digital Receipt System: the Smarter Way to Receipt
The use of a digital receipt system has become increasingly widespread for businesses nowadays. With the adoption of electronic payment methods, relying on paper receipts to document transactions is no longer necessary. These digital systems provide customers with an immediate, secure, and reliable record of their purchase in a frictionless user-friendly way. These digital solutions […]
Identifying and Engaging Types of Retail Customers
One of the biggest joys of operating a retail business is the opportunity to engage with a wide variety of people every day.The retail customers, whether they step into a boutique, a large department store, or browse in an online shop, carries a unique perspective, purchasing style, and set of expectations. This diversity not only […]
Phygital Retail: A Guide for eCommerce Brands
You find the perfect pair of shoes online, but when you visit the store to try them on, the experience falls flat. The styles you liked aren’t available, and the sales associate can’t assist with your online selections. Frustrated, you leave empty-handed. Now, imagine a different scenario: The store has your chosen styles ready, the […]
Digital Receipts for Opticians: Enhancing Customer Insights, Personalisation, and Engagement
Transforming Your Optician Retail with Digital Receipts As an optician, you know the importance of staying competitive in today’s retail landscape. Customers expect seamless shopping experiences that bridge the gap between online research and in-store purchases. To meet these expectations, you need tools that streamline your operations and enhance your customer interactions. Let’s explore how […]
