2023 Trends in Customer Loyalty in the Retail Industry
The average shopper is now more informed and discerning than ever in retail history. With the increase of digital platforms and easier access to information, customer loyalty in the retail industry is changing. As consumers are better equipped to make purchasing decisions, brands find themselves amid intense competition, with the continuous emergence of new and […]
5 Strategies for Measuring Customer Experience in Physical Retail Environments
Measuring customer experience in physical retail environments is a fantastic way to ensure that your stores provide customers with everything they need and want. Think about the last time you had a great shopping experience – was it the friendly staff or the well-organised store that made it great? Perhaps it was a seamless checkout […]
The Digital Restaurant Receipt: Driving Revenue and Loyalty
Our world is becoming ever-more digital, and the restaurant industry is no exception. Technology has swept through, from online ordering and digital payments to issuing a digital restaurant receipt. Even the most quaint and traditional eateries have embraced this new dawn with fascinating results. Technology is a great simplifier, especially in food and hospitality. But […]
7 Ways Ereceipts Are Improving Retail Customer Experience
In today’s fast-paced and technology-driven world, businesses must continually adapt to meet the ever-changing needs of their customers. One innovative way of assisting customers and growing your retail business is by implementing a system of ereceipts. Ereceipts provide customers with a digital copy of their purchase receipt, eliminating the need for paper and offering a […]
Reimagining the Retail Customer Journey: The Power of In-Store Behaviour Analytics
In retail, understanding the customer journey is no longer a “nice to have” but a necessity. The definition of the customer journey is the experiences that a customer will go through when interacting with a brand or store. It’s a process that stretches from when a product or service grabs a customer’s eye right through […]
Digital Receipt System: the Smarter Way to Receipt
The use of a digital receipt system has become increasingly widespread for businesses nowadays. With the adoption of electronic payment methods, relying on paper receipts to document transactions is no longer necessary. These digital systems provide customers with an immediate, secure, and reliable record of their purchase in a frictionless user-friendly way. These systems have […]
refive Introduces Digital In-Store Touchpoints for Data Capture and Engagement
At refive, we’re constantly looking for ways to help retailers build stronger connections with their customers. That’s why we are excited to announce the launch of our new in-store touchpoints. They make it easy to collect customer data and create personalised in-store experiences to drive loyalty and sales. We started by creating smart digital receipts […]
5 Steps to Greater Customer Loyalty and Retention in Retail
In the highly competitive world of retail, having a strong customer loyalty and retention strategy has become increasingly vital for businesses to remain profitable and sustainable. With rising acquisition costs and slower growth in sales (Statista), it has become clear that retaining existing customers is more cost-effective than acquiring new ones. Retailers are now placing […]
Digital Receipts: Benefits Beyond Compliance with French Anti-Waste Law
The French anti-waste law, passed in 2020, has set ambitious targets for reducing waste and increasing recycling. One of the key provisions of the law is a ban on automatic printing of paper receipts, which aims to reduce the significant amount of paper waste generated by retail transactions. This provision was originally scheduled to take […]
Omnichannel Analytics Done Right – How Retailers Can Capture Offline Data
In today’s retail ecosystem, understanding the entire customer journey with the help of omnichannel analytics is one of the hottest topics that almost every retail brand is learning about. The times when customers would just stop by and buy the product that is available in the store, without checking the online shop or social media, […]
