Customer-Centric Retailing for Brick and Mortar
Businesses all have one thing in common and that is a need for customers. Customer-centric retailing is essential, as customers are the ones who spend the money that keeps the company going. Their revenue drives innovation and development, dictating where businesses will go next. There has, however, been a long tradition of being product-centric in […]
What is Digital Engagement and Why It Matters for Retail
Digital engagement, often associated with the online world, is no longer confined to the pixels of our screens. It has made its way into physical spaces, particularly in the retail sector, creating a bridge between the in-store shopping experience and the digital world’s interactive elements. Ultimately, using digital engagement isn’t about replacing the physical experience […]
How to Perform Customer Churn Analysis in Retail
Today’s consumers are inundated with choices when it comes to their retail decisions. From selecting brands, and evaluating offers, to deciding between online or in-store purchases, the retail landscape offers more variety than ever before. In 2023, many retailers saw the impact of dwindling customer loyalty in customer churn analysis in retail. This was highlighted […]
2023 Trends in Customer Loyalty in the Retail Industry
The average shopper is now more informed and discerning than ever in retail history. With the increase of digital platforms and easier access to information, customer loyalty in the retail industry is changing. As consumers are better equipped to make purchasing decisions, brands find themselves amid intense competition, with the continuous emergence of new and […]
5 Strategies for Measuring Customer Experience in Physical Retail Environments
Measuring customer experience in physical retail environments is a fantastic way to ensure that your stores provide customers with everything they need and want. Think about the last time you had a great shopping experience – was it the friendly staff or the well-organised store that made it great? Perhaps it was a seamless checkout […]
The Digital Restaurant Receipt: Driving Revenue and Loyalty
Our world is becoming ever-more digital, and the restaurant industry is no exception. Technology has swept through, from online ordering and digital payments to issuing a digital restaurant receipt. Even the most quaint and traditional eateries have embraced this new dawn with fascinating results. Technology is a great simplifier, especially in food and hospitality. But […]
Reimagining the Retail Customer Journey: The Power of In-Store Behaviour Analytics
In retail, understanding the customer journey is no longer a “nice to have” but a necessity. The definition of the customer journey is the experiences that a customer will go through when interacting with a brand or store. It’s a process that stretches from when a product or service grabs a customer’s eye right through […]
refive Introduces Digital In-Store Touchpoints for Data Capture and Engagement
At refive, we’re constantly looking for ways to help retailers build stronger connections with their customers. That’s why we are excited to announce the launch of our new in-store touchpoints. They make it easy to collect customer data and create personalised in-store experiences to drive loyalty and sales. We started by creating smart digital receipts […]
5 Steps to Greater Customer Loyalty and Retention in Retail
In the highly competitive world of retail, having a strong customer loyalty and retention strategy has become increasingly vital for businesses to remain profitable and sustainable. With rising acquisition costs and slower growth in sales (Statista), it has become clear that retaining existing customers is more cost-effective than acquiring new ones. Retailers are now placing […]
Omnichannel Analytics Done Right – How Retailers Can Capture Offline Data
In today’s retail ecosystem, understanding the entire customer journey with the help of omnichannel analytics is one of the hottest topics that almost every retail brand is learning about. The times when customers would just stop by and buy the product that is available in the store, without checking the online shop or social media, […]
