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Transform Your Digital Receipts into Powerful Marketing Tools

here are many reasons why digital receipts are so valuable in today’s retail, and restaurant, industry. From being eco-friendlier to minimising the cost of things such as paper, there are some immediate benefits. That being said however, while many retailers are adapting to the new digital norm it’s likely that many aren’t maximising the potential […]

Enhancing the Retail Experience: The Power of Omnichannel Marketing

What sets the best brands apart from the rest? It’s not just about sticking to the same old playbook; it’s about embracing change and riding the waves of new trends. One such wave that has surged recently is Omnichannel Marketing. When the pandemic swept through, online shopping became the norm. Yet, contrary to predictions, people […]

How to Re-engage Inactive Customers in Retail

An inactive customer is ultimately a loss in revenue for any retail organisation. These are customers who were once interacting with a brand but, for some reason, just stopped. While many would assume that they were lost forever, by re-engaging these customers, a retailer can reap enormous financial benefits as a result. Returning customers are […]

How To Connect With Customers In Retail

connect with customer in retail

If you are in retail, you’ll know that for ongoing, sustained success it’s all about forging strong connections with your customers. There are many strategies and ways that this can be done, from collecting and understanding shoppers’ habits and preferences, to making sure that lines of communication are open for both sides of the relationship. […]

Digital Touchpoints In-Store Create More Personalised Shopping Experiences

Personalisation in retail is a way to always ensure excellent customer service and a great customer experience. Having the expertise in the company’s retail offerings, along with a deep and meaningful understanding of the customers that they engage with, allows retailers to predict and know exactly what the customer wants – sometimes before the customer […]

Mistakes Retailers Make When Offering Digital Receipts

The adoption of digital receipts in retail seems like a straightforward concept. Once the system and processes are installed and synched up to your in-store operations they should run like clockwork. There shouldn’t be too much input required and the data should be there ready for both retailer and customer when needed. However, despite the […]

7 Benefits of e receipts for Your Business

e receipt benefits for businesses

In today’s digital age, businesses are constantly innovating to improve customer experience and streamline operations. One such innovation is the adoption of e receipts, also known as e-receipts, digital receipts or smart receipts, that has become a crucial tool in modern business transactions.  Gone are the days of paper clutter and manual filing systems; implementing […]

How a Leading Retail Brand Uses refive to Connect with In-Store Customers

In the rapidly evolving landscape of Direct-to-Consumer (D2C) retail, Gusti Leather has emerged as a beacon of innovation, sustainability, and unparalleled customer service. Founded in 2009 by visionary entrepreneur Christian Pietsch, Gusti Leather has grown from an online-exclusive brand to a trailblazer in the physical retail space, boasting 29 stores across Germany, the Netherlands, and […]

The Future of Enhancing Brand Narratives With In-Store Touchpoints

in-store touchpoints enhancing brand narratives

As the way that many people experience retail is changing from a transactional point of view to an experiential experience, the importance of brand narratives in marketing strategies is growing. Any retailer that wants to grow and connect with their customers and audience, needs to utilize brand narrative strategy to create that deeper connection that […]

Improve Store Experience without Hiring More Staff

We often talk about how the retail sector is having a renaissance with the increase in the omnichannel approach, the development of unified retail and the enhancement of in-store shopping as an experience. However one of the biggest challenges that retailers face nowadays is with staffing. Through a mix of different influences, it is now […]