The average shopper is now more informed and discerning than ever in retail history. With the increase of digital platforms and easier access to information, customer loyalty in the retail industry is changing. As consumers are better equipped to make purchasing decisions, brands find themselves amid intense competition, with the continuous emergence of new and […]
In today’s fast-paced and technology-driven world, businesses must continually adapt to meet the ever-changing needs of their customers. One innovative way of assisting customers and growing your retail business is by implementing a system of ereceipts. Ereceipts provide customers with a digital copy of their purchase receipt, eliminating the need for paper and offering a […]
In the highly competitive world of retail, having a strong customer loyalty and retention strategy has become increasingly vital for businesses to remain profitable and sustainable. With rising acquisition costs and slower growth in sales (Statista), it has become clear that retaining existing customers is more cost-effective than acquiring new ones. Retailers are now placing […]
The French anti-waste law, passed in 2020, has set ambitious targets for reducing waste and increasing recycling. One of the key provisions of the law is a ban on automatic printing of paper receipts, which aims to reduce the significant amount of paper waste generated by retail transactions. This provision was originally scheduled to take […]
This is not another article on the environmental impact of the paper receipt and growing consumer awareness and interest in the sustainable e receipt. You are also not going to read about savings when you stop buying thermal paper and printing receipts. Instead, this article is written for you, the brick and mortar retailer or […]
The store checkout is where a lot of customers experience their last interaction with your brand – for that visit or possibly forever. It may only last just a few moments but this instance of customer engagement can have a huge impact – either inspiring customers to come back soon or to search for an […]
How many loyalty cards do your customers have in their wallets? 5? 10? Are they still aware of the fact that they are already collecting stamps or points in your shop and thus get discounts? To make it easier for your customers to access the loyalty card, you should think about a digital loyalty card. […]
Having hundreds of stamps, membership and loyalty cards in your wallet – who hasn’t experienced this at some point?