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Digital Touchpoints In-Store Create More Personalised Shopping Experiences

Personalisation in retail is a way to always ensure excellent customer service and a great customer experience. Having the expertise in the company’s retail offerings, along with a deep and meaningful understanding of the customers that they engage with, allows retailers to predict and know exactly what the customer wants – sometimes before the customer […]

The Future of Enhancing Brand Narratives With In-Store Touchpoints

in-store touchpoints enhancing brand narratives

As the way that many people experience retail is changing from a transactional point of view to an experiential experience, the importance of brand narratives in marketing strategies is growing. Any retailer that wants to grow and connect with their customers and audience, needs to utilize brand narrative strategy to create that deeper connection that […]

How Retailers Can Benefit from WhatsApp Customer Engagement

To stay ahead of the game, retailers must constantly explore new, innovative ways to communicate and connect with their customers. WhatsApp, the global messaging giant, is fast becoming a fantastic platform to facilitate this. With nearly three billion users worldwide, WhatsApp allows retailers an opportunity to engage directly, quickly and personally, with their customers, fostering […]

Improving Retail Customer Retention with In-Store Technology

For the last few years, the fate of brick-and-mortar stores, along with their prospects for retail customer retention, looked uncertain, particularly in the wake of COVID-19. The U.K. saw a five-year peak of store closures in 2022, which seemed to signal the end of the traditional high streets and shopping centres of the past. However, […]