Let’s face it – retail marketing lives and dies by the quality of your data. And while most marketers are busy optimizing email flows and tweaking SMS copy inside Klaviyo (and rightly so – it’s a powerhouse!), they often overlook one massive gap:
You don’t truly know your in-store customers.
I mean, think about it. In-store sales still account for 70–80% of revenue for many retailers, yet the data from those interactions barely trickles into your customer profiles. That’s like trying to bake a cake with only half the ingredients.
Let’s dive into why this is such a pain – and how refive fixes it in a way that turns your Klaviyo from a good marketing tool into an unreasonably effective one.
The Killer? Manual In-Store Customer Data Collection
Here’s the scene. It’s Saturday. Your stores are packed. Your cashiers are flying through transactions, and suddenly – boom – they pause to ask a customer for an email address.
That’s where the problems begin.
What’s Really Going Wrong?
- It’s slow and clunky. Manual data entry adds 15–30 seconds per transaction. In retail, that’s a lifetime.
- Error-prone chaos. A Coresight Research study (2023) reports 12–18% error rates in manually entered customer data.
- Customer friction is real. Shoppers don’t want to shout their email address at the register or scribble it on a receipt. A whopping 65% dislike checkout experiences that demand personal info on the spot (International Journal of Retail, 2023).
It all adds up to incomplete, messy data and more than 75% of your in-store customers remain invisible to your marketing efforts (Forrester, 2023). No bueno.
Your Secret Weapon for Smarter Customer Identification
So what’s the fix? You need a way to capture clean, reliable, opted-in customer data from your stores – without slowing down your operations or annoying customers.
That’s where refive steps in.
✨ Frictionless Customer Identification
Forget manual entry. refive enables digital receipts and customer opt-ins via QR codes, email, SMS, WhatsApp – whatever suits your shopper.
No more cashier dependency. No more typos. Just clean, consistent data capture, every time.
According to Klaviyo’s 2023 Retail Data Report, retailers that adopt digital identification methods see a 30–40% increase in customer identification rates. That’s a bigger marketable audience, instantly.
✨ Progressive Profile Enrichment
Refive doesn’t stop at first contact. It builds smarter profiles with every touchpoint.
By linking transaction history, preferences, and channel behavior (both online and offline), you get a crystal-clear picture of each customer over time.
And the payoff? Klaviyo’s 2023 study found that retailers using progressive enrichment strategies saw a 28% boost in repeat purchase rates.
More data → Better targeting → Higher revenue. It’s that simple.
✨ Unified Customer Profiles
Online. Offline. App. POS. Web. Store. Every touchpoint matters – but only if you can connect the dots.
Refive does just that, stitching together online and offline journeys into a single customer profile. No more fragmented experiences or guesswork.
Retail Dive’s 2023 report found that retailers with unified profiles enjoy 32% higher email engagement rates. Why? Because personalization works when it’s actually personal.
Supercharged Klaviyo Automation
Let’s talk results.
When refive feeds Klaviyo with complete customer profiles, your automations get way smarter:
- Trigger flows from in-store actions (not just web behavior).
- Personalize replenishment based on real-world shopping frequency.
- Unlock next-best-action recommendations across every channel.
And yes, it works. Klaviyo’s 2023 Benchmark Report says that campaigns using in-store data see 41% more revenue per recipient.
Integration Without the Headaches
Good news: Refive’s Klaviyo integration is plug-and-play.
With a pre-built connector, flexible data mapping, and seamless POS integration, most retailers go live in just 2–3 weeks. Oh, and it’s GDPR-compliant out of the box – with enterprise-grade encryption and full preference control.
Bonus: Profiles sync in real time, and customer data is instantly updated and enriched. Just pure efficiency.
What the Data Says
Integrating in-store customer identification with platforms like Klaviyo has become a high-leverage strategy for many retailers – and the broader industry data reflects why.
According to the National Retail Federation’s 2023 Customer Data Management Report, retailers that successfully adopt in-store identification solutions often see 35-45% increase in the number of identified in-store shoppers, leading to more complete customer profiles and fewer manual entry errors.
From a marketing perspective, unified customer data can elevate campaign performance. Klaviyo’s 2023 Industry Benchmarks Report notes that brands using unified profiles across online and offline channels tend to experience higher open rates, while Litmus’ Email Marketing Industry Report (2023) highlights that campaigns incorporating both in-store and online behavior often see fewer unsubscribes, likely due to the increased relevance of the content.
And the benefits go beyond just email metrics. Bluecore’s Retail Customer Retention Benchmark Report (2023) suggests that aligning in-store and online recognition may contribute to stronger customer retention, while McKinsey’s Retail Analytics Report (2023) points to a trend of increased repeat purchase frequency when retailers successfully connect in-store activity with their broader marketing automation strategy.
While every business is unique, these findings show the growing importance – and clear upside – of closing the gap between online and offline customer touchpoints.
Not Just a Fix. It’s a Competitive Advantage
Omnichannel personalization is a must, not a luxury today.
Klaviyo is only as good as the data it receives. With refive, you stop settling for partial profiles and start building truly complete customer journeys that drive growth, engagement, and loyalty.
Because when you know who your customers are – wherever they shop – you can market smarter, personalize better, and sell more.
Ready to Close the Loop on Customer Data?
Let’s get your in-store data working as hard as your online channels. Reach out to the refive team today to learn how our seamless Klaviyo integration can unlock new levels of marketing performance and customer connection.
