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Sameera Andrea

Sameera Andrea is the Marketing Manager at refive, where she drives brand, content, growth, and communications. She oversees strategy and execution across campaigns, website, product messaging, sales enablement, and podcast production – bringing a sharp focus on clarity, consistency, and conversion. With a background in psychology and B2B SaaS, Sameera brings a customer-first perspective to storytelling and positioning. Outside of work, she’s into boxing, reading, movie marathons, and spoiling her golden retriever.

Latest Posts

Retail operations manager reviewing a one-page technology estimate at a back-office desk, with a store performance dashboard visible on a second screen and the store floor visible through a window behind him
Woman standing at retail store exit holding an absurdly long paper receipt that pools at her feet, shopping bags in hand, looking at it with quiet disbelief
Bird's eye view of a modern beauty retail store showing customers at different stages of their in-store journey: entering the store, browsing products on shelves, and scanning a digital receipt QR code at checkout
Retail leader in store with customer scanning QR code for digital receipt at checkout in background
Retail professional reviewing digital receipt platform evaluation criteria on a tablet in store
Woman examining a wicker basket in a warm retail store while faded website interfaces and chat bubbles dissolve around her, illustrating how physical retail remains vivid as digital shopping becomes invisible.
A shopper browsing in a boutique store while checking her phone, with subtle icons representing incremental customer data.
Shopper making a holiday purchase in a decorated store, highlighting customer engagement during peak season
Man trying to steady a collapsing Jenga tower made of apps and tools, symbolizing a fragile retail tech stack in 2025.