Fuel station operator ORLEN Deutschland GmbH goes live in under five weeks, delivering a fast, paperless experience for every customer and compliant invoicing for fleet accounts.
- More than 600 ORLEN and star fuel stations in Germany with over 10 million digital receipts per month
- Deployed in under five weeks with no changes to existing infrastructure
- A single integration covering end customers, fleet accounts and in-receipt campaigns
Berlin/Elmshorn, 8 June 2026. ORLEN Deutschland GmbH has deployed refive’s digital receipt and customer engagement platform at more than 600 ORLEN and star fuel stations across Germany. The deployment was completed with a single integration in under five weeks.
A seamless customer experience at every station
For ORLEN Deutschland, this was not simply about modernising the receipt. It was about making that transition within live operations, without friction, and with an offering that served every type of customer from day one.
refive went live across all ORLEN and star fuel stations with a single integration in under five weeks, with no changes to existing infrastructure. Customers can now receive their digital receipt directly at the payment terminal via a simple QR code scan – no app required. This gives ORLEN Deutschland a channel to reach customers after every visit with relevant offers, information and campaigns. For fleet accounts, the same integration delivers compliant e-invoices that meet tax requirements. Every receipt remains digitally available after the visit. Alongside the digital receipt, customers continue to have the option to receive a paper receipt.
Through the integrated receipt finder, customers can retrieve any receipt within seconds after their visit, using a simple search by date, station and payment details, without needing to contact ORLEN Deutschland or the station itself. On the operator side, a receipt archive enables ORLEN Deutschland’s support team to retrieve and reissue any receipt across the entire network immediately.
Across millions of monthly transactions, the experience is consistent, fully digital and tailored to every type of customer.
Plug-and-play deployment across ORLEN’s German network
The deployment connected refive to ORLEN Deutschland’s existing infrastructure with no changes to hardware or station operations.
“With the move to digital receipts, we are making the experience at our fuel stations faster, more digital and more sustainable for everyone who fills up with us. Eliminating thermal paper at more than 600 stations is a significant operational and environmental step and fits our strategy of developing our network with purpose. In refive, we have found the platform that enabled us to take this step across all our stations simultaneously.”
— Andreas Trost, Chief Financial Officer, ORLEN Deutschland
“Partnering with ORLEN Deutschland meant understanding a genuinely diverse customer base — each with different needs, different expectations, and different points of friction at the station. What brought this together was a shared commitment to serving every one of those customers properly. When an operator of ORLEN Deutschland’s scale makes that decision, it sets a new benchmark for what fuel stations across Europe can look like.”
— Mitul Jain, Co-founder & CEO, refive
Eliminating paper at scale
The shift to digital receipts also addresses a significant operational and environmental cost. At 10 million transactions per month across more than 600 stations, eliminating paper removes an estimated 36,000 kilometres of thermal paper, 300 tonnes of CO₂ and 132 tonnes of waste every year. This directly supports ORLEN Deutschland’s broader sustainability objectives.
About ORLEN Deutschland
ORLEN Deutschland GmbH was founded in March 2003. It is a wholly owned subsidiary of the Polish multi-energy group ORLEN S.A. and part of the international ORLEN Group. The company currently operates more than 600 ORLEN and star fuel stations on the German market. ORLEN Deutschland GmbH, based in Elmshorn, is one of the ten largest fuel station operators in Germany and is involved in a wide range of sports and cultural sponsorship activities (including handball, winter sports and music festivals).
In keeping with the claim “Moving forward together”, ORLEN and star fuel stations offer high-quality fuels as well as their own shop products at an attractive price-to-performance ratio. ORLEN Deutschland is increasingly focusing on expanding its electromobility offering, alternative and sustainable fuels, and the environmentally responsible use of resources. At many stations, customers can access additional services such as car washing, ATMs and parcel services. Stations with ‘star café’ and ‘stop.café’ invite customers to take a break in a welcoming atmosphere, offering coffee specialties throughout the day alongside a wide selection of hot and cold food.
ORLEN S.A. further strengthened its market position in the DACH region at the beginning of 2024 with the acquisition of Turmöl fuel stations. With more than 260 stations, ORLEN holds a market share of around 10% in Austria, making it one of the three largest fuel station network owners in the country.
Further information about ORLEN Deutschland is available at www.orlen-deutschland.de and www.star.de.
About refive
refive is a customer engagement platform for brick-and-mortar retail. It helps retailers identify, engage and retain their customers. Today, the majority of in-store customers leave without being identified – unlike online, where every visit, click and conversion is tracked. refive closes that gap through browser-based digital touchpoints at every stage of the in-store visit: from store entry to checkout, with no app download and no additional hardware required.
Retailers use refive to capture zero and first-party data, grow CRM and loyalty programmes, increase repeat purchase rates, attribute in-store sales to online campaigns, and monetise retail media, all triggered by real in-store behaviour. For enterprise retailers, refive integrates with existing CRM, CDP and loyalty infrastructure. For mid-market retailers, it is a complete end-to-end platform.
In use with retailers including Puma, ExtraShop and HomeStore+More across more than 30 countries. Headquartered in Berlin.
Learn more at www.refive.io
