Reimagining the Retail Customer Journey: The Power of In-Store Behaviour Analytics
In retail, understanding the customer journey is no longer a “nice to have” but a necessity. The definition of the customer journey is the experiences that a customer will go through when interacting with a brand or store. It’s a process that stretches from when a product or service grabs a customer’s eye right through […]
5 Reasons to Engage with In-store Customers at the Checkout
The store checkout is where a lot of customers experience their last interaction with your brand – for that visit or possibly forever. It may only last just a few moments but this instance of customer engagement can have a huge impact – either inspiring customers to come back soon or to search for an […]
