Digital Touchpoints In-Store Create More Personalised Shopping Experiences
Personalisation in retail is a way to always ensure excellent customer service and a great customer experience. Having the expertise in the company’s retail offerings, along with a deep and meaningful understanding of the customers that they engage with, allows retailers to predict and know exactly what the customer wants – sometimes before the customer […]
Mistakes Retailers Make When Offering Digital Receipts
The adoption of digital receipts in retail seems like a straightforward concept. Once the system and processes are installed and synched up to your in-store operations they should run like clockwork. There shouldn’t be too much input required and the data should be there ready for both retailer and customer when needed. However, despite the […]
The Future of Enhancing Brand Narratives With In-Store Touchpoints
As the way that many people experience retail is changing from a transactional point of view to an experiential experience, the importance of brand narratives in marketing strategies is growing. Any retailer that wants to grow and connect with their customers and audience, needs to utilize brand narrative strategy to create that deeper connection that […]
3 Necessary Steps to Improve Customer Loyalty in Retail
Any retailer knows that cultivating customer loyalty can provide many benefits and cost savings. From an enhanced brand reputation, to repeat business, potential savings when it comes to marketing costs and it can also increase your customer lifetime value. According to Forbes the probability of selling to a current customer is 60% to 70%. Achieving […]
Retailer’s Guide to Digital Receipt Software
As a retailer in the digital age, implementing a robust digital receipt software is crucial to adapting to the ever changing needs of the customer and elevating the overall customer experience. Digital receipts (also referred to as electronic receipts, e-receipts, and smart receipts) are becoming increasingly popular as more customers are looking for contactless and […]
Improving Retail Customer Retention with In-Store Technology
For the last few years, the fate of brick-and-mortar stores, along with their prospects for retail customer retention, looked uncertain, particularly in the wake of COVID-19. The U.K. saw a five-year peak of store closures in 2022, which seemed to signal the end of the traditional high streets and shopping centres of the past. However, […]
What is Digital Engagement and Why It Matters for Retail
Digital engagement, often associated with the online world, is no longer confined to the pixels of our screens. It has made its way into physical spaces, particularly in the retail sector, creating a bridge between the in-store shopping experience and the digital world’s interactive elements. Ultimately, using digital engagement isn’t about replacing the physical experience […]
2023 Trends in Customer Loyalty in the Retail Industry
The average shopper is now more informed and discerning than ever in retail history. With the increase of digital platforms and easier access to information, customer loyalty in the retail industry is changing. As consumers are better equipped to make purchasing decisions, brands find themselves amid intense competition, with the continuous emergence of new and […]
What does a loyalty program need to be capable of these days?
Having hundreds of stamps, membership and loyalty cards in your wallet – who hasn’t experienced this at some point?
