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Turn anonymous forecourt customers into repeat visitors

A driver pulls in, fills up, pays and leaves. You have the litres and the basket. You do not have the person. Which means you cannot tell whether that was their first visit or their fiftieth, and you have no way to earn the next one.

refive turns the receipt into the moment you meet your customer. They scan a QR code at the pump or the till, their receipt appears, and a profile starts building. From there you can send offers and run campaigns based on what each driver actually buys, so the ones who only ever buy fuel start buying coffee too.

The same workflow covers digital receipts and fleet e-invoicing, so Europe’s digitisation rules are met without a second system.

Use refive as your CRM and loyalty platform, or let it feed the one you already run.

We are at forecourttech ‘26, Asia Gardens Hotel, Alicante, on 14th and 15th October.

Meet us in Alicante at ForecourtTech Conference & Meetings Convention, 14th to 15th October

Catch the panel on Tuesday

The Digital Mile: Mapping the Connected Customer Journey from Car to Checkout
Tuesday 14th October, 9.10, Main Conference Room

The relationship with a driver starts long before the nozzle. It starts at the price pylon on the road, continues at the pump screen, the shop door, the self-order terminal and the till. Most forecourts run every one of those as a separate system, which is why none of it adds up to a customer.

Our founder Mitul Jain joins Matthijs Machielse, Dr. Max Ferdinand Krawinkel and Oscar Sánchez Valverde to walk the mile touchpoint by touchpoint: what is ready to deploy, what pays back, and where the gap between the pitch and the forecourt is still wide.

Come and argue with us afterwards.

See the full programme

What forecourt operators ask us

Who came back this week?

An Autohof sees the same drivers on the same stretch of the A7 every week and cannot name one of them. The driver is a regular. The site has no way of knowing it.

Cars at fuel pumps with a lit convenience store behind, illustrating fuel-to-shop conversion.

How do we get them out of the car and into the shop?

Fuel pays the rent. Coffee, food-to-go and convenience pay everything else. The offer only moves a driver inside if it is for something they actually buy, which means knowing who they are first.

We are building a smart forecourt. Where do we start?

Most of the advice starts with pumps, chargers and food-to-go. Useful, expensive, and all of it pays back faster once the site can recognise the customer standing in front of it.

A customer scans a QR code on the till to receive a digital receipt at a fuel station shop, the forecourt visible behind.
Pump screen issuing a digital receipt and a compliant e-invoice from one workflow.

How many compliance tools is Europe going to make us buy?

Receipt and e-invoicing mandates are landing market by market and converging on the same workflow. One system can cover both.

Can fleet drivers stop queuing for an invoice?

They can. The invoice is issued at the point of payment, VAT-deductible and compliant, so the driver leaves and your shift supervisor stops printing.

Fleet driver scanning a QR code at a fuel pump to receive a compliant e-invoice

How ORLEN Deutschland uses refive digital receipts

“With the move to digital receipts, we are making the experience at our fuel stations faster, more digital and more sustainable for everyone who fills up with us. Eliminating thermal paper at more than 600 stations is a significant operational and environmental step and fits our strategy of developing our network with purpose. In refive, we have found the platform that enabled us to take this step across all our stations simultaneously.”

 

Andreas Trost

Chief Financial Officer, ORLEN Deutschland

Live across 600+ ORLEN and star stations in Germany

ORLEN Deutschland went live in under five weeks. Every customer now leaves with a receipt on their phone, in the language their phone is set to. Fleet drivers get a compliant invoice the moment they pay, instead of waiting at the counter for paperwork.

Read the full story

Find us in Alicante

Bring your site numbers and we will show you what changes when the forecourt knows who is paying. Thirty minutes, no deck.